In this module, you will learn how to make websites rank higher on search engines like Google. SEO is the foundation of organic digital growth, and mastering it helps drive traffic, improve visibility, and attract the right audience—without paying for every click. Whether you’re a business owner, digital marketer, or freelancer, this module will give you the tools and strategies to boost online presence and grow sustainably.Â
| Branch | Description |
|---|---|
| On-Page SEO | Optimizing website content, meta tags, and structure. |
| Off-Page SEO | Building backlinks and external signals for authority. |
| Technical SEO | Enhancing site speed, indexing, and mobile usability. |
| Local SEO | Improving visibility for location-based searches. |
| E-commerce SEO | Optimizing product pages and categories for search. |
| Mobile SEO | Ensuring websites perform well on mobile devices. |
| International SEO | Targeting users across multiple countries and languages. |




Keyword Research
On-Page SEO
Off-Page SEO
Technical SEO
SEO Strategy
💼Avg. Salary: ₹2.4 – ₹3.6 LPA Ideal for freshers who want hands-on experience with keyword research, Google tools, and traffic
💼 Avg. Salary: ₹3.6 – ₹5.5 LPA Handle deeper SEO strategies, manage audits, optimize pages, and grow organic reach like a pro.
💼 Avg. Salary: ₹6 – ₹10 LPA Take charge of entire SEO campaigns, mentor teams, and align goals with business KPIs.
💼 Avg. Salary: ₹5 – ₹8 LPA Specialize in crawling, indexing, site architecture, Core Web Vitals, and advanced tools like Screaming Frog.