Plan the campaign. Improve the store. Understand the result.
Learn performance marketing, ecommerce marketing and Shopify optimization in Ahmedabad. Connect audience choices and advertising spend with a clear customer journey and a useful measurement plan.
A campaign does not end when someone clicks an ad. What they find next matters too. This course brings paid advertising and ecommerce together so you can consider both the traffic you attract and the experience that follows.
Explore search, display, shopping and remarketing campaigns, with attention to targeting, bidding, copy and measurement. Then connect those decisions with ecommerce basics, a Shopify homepage, product pages and conversion improvements.
Build a habit of asking what the business wants to achieve, what the evidence shows and what to test next. Learn to explain campaign and store recommendations with a clear purpose rather than relying on activity alone.
Connect the advert, the store experience and the next decision in your campaign.
01
Campaign strategy
Give advertising a clear business purpose.
Customer and market research
Audience and campaign objectives
Budget and bidding decisions
02
Ad creative
Connect the message with its destination.
Ad copy and creative briefs
Search, display and shopping
Remarketing journeys
03
Store experience
Help shoppers understand the next step.
Shopify homepage structure
Product information and trust
Calls to action and conversion
04
Measurement
Review performance before changing direction.
Campaign reporting
Traffic and sales activity
Testing and improvement priorities
Your starting point
A foundation for your next chapter.
01
Beginning paid media work
Build an understanding of campaign structure, audience decisions and reporting before taking on larger advertising responsibilities.
02
Marketing an online store
Connect your products, offers and store experience with a more organised approach to acquiring and understanding visitors.
03
Supporting business clients
Develop a process for explaining campaign plans, reviewing ecommerce pages and presenting recommendations with a clear rationale.
Course curriculum
Campaign thinking. Store improvements.
Explore the topics below and how they connect in practice. Start with the purpose of the work, then build the skills to carry it through.
01Performance Marketing & PPCPlan paid campaigns around an audience, an objective and a measurement approach.
Understand the decisions behind paid advertising: who should see the message, where it should appear and what action it should support.
Topics covered
Search advertisingConnect relevant searches with ad copy, keyword choices and a suitable landing experience.
Display advertisingExplore visual placements across websites and the relationship between creative, targeting and campaign purpose.
Shopping advertisingUnderstand the role of product-led ads and the information shoppers need before visiting the store.
RemarketingPlan follow-up messages for previous visitors with a clear reason for returning to the business.
Targeting, bidding and copyRelate audience choices, budget decisions and ad messages to the campaign’s objective.
Performance review
Track and improveRead campaign information against the goal, describe what it suggests and propose a change to test.
A practice idea Build a sample campaign brief with audience choices, ad ideas, a budget outline and the results you would monitor.
02Ecommerce Marketing & Shopify OptimizationConnect campaign traffic with a clear, useful shopping experience.
Explore the route from discovering a product to considering a purchase. Use that journey to review the structure and communication of a Shopify store.
Topics covered
Ecommerce foundationsUnderstand common business models and the decisions customers make as they move towards a purchase.
Shopify homepageOrganise the homepage so visitors can understand the offer and find relevant products.
Shopify SEOReview store pages for clear search purpose and useful content as part of ecommerce marketing.
Product page improvementsAssess layout, product information, calls to action and details that help shoppers make an informed decision.
Conversion improvementsIdentify unclear steps or missing information and prioritise changes that could help the shopping journey.
A practice idea Review a sample store and prepare a homepage and product-page improvement brief, with reasons for each proposed change.
Tools with a purpose.
Explore the platforms and tools that support the work in this course.
Google Ads
Google Analytics
Google Trends
Ahrefs Backlink Checker
Shopify
Confirm the tools used in your batch and any account or subscription requirements with MDMI.
Projects to explore
From a brief. To work you can explain.
Bring your learning into a practical task. These examples show the kind of work you can explore; discuss the current assignments with MDMI.
01
The campaign brief
Choose an objective for a sample business and connect it with audience research, ad ideas and a measurement plan.
What to show A campaign brief with creative and budget reasoning.
02
The store review
Review a sample Shopify homepage and product page. Explain the changes that could make the offer and next step clearer.
What to show A store improvement brief with annotated priorities.
03
The performance report
Use example campaign and store data to identify a question worth investigating and propose the next test.
What to show A report connecting observations with proposed actions.
The learning approach
Understand. Try. Improve.
Give every task a purpose, make space for questions and keep a record of what you learn.
01
Define the objective
Understand the audience, offer and action the business needs.
02
Plan the journey
Connect the ad message with the landing or product experience.
03
Build a first version
Prepare campaign ideas and store recommendations for review.
04
Read and refine
Explain results and choose a focused improvement to investigate.
Paid media and ecommerce careers
Campaigns or commerce. Choose your focus.
MDMI’s PPC and ecommerce blocks describe paths in campaign execution, advertising, consulting and store marketing. These examples show different ways to develop your skills.
01
PPC Executive
Help organise campaigns, keywords, budgets and reporting as part of a paid media team.
02
Google Ads Specialist
Develop and improve Google advertising campaigns, connecting creative and targeting choices with results.
03
PPC Campaign Manager
Coordinate campaign planning, testing and remarketing across the customer journey.
04
Freelance PPC Expert
Support clients with campaign setup, account reviews and ongoing advertising improvements.
05
Ecommerce Marketing Executive
Coordinate product listings, promotions and marketing activity for an online store.
06
Freelance Shopify Expert
Help clients organise, improve and market Shopify stores through clearly scoped projects.
Responsibilities and entry requirements vary. Discuss the skills and experience a particular role expects with the MDMI team.
Meet the founder
Rahul Barot.
Founder, MDMI · SEO mentor
Rahul Barot brings over eight years of experience in SEO teaching and consulting, with more than 100 SEO clients worldwide. At MDMI, his practical teaching approach helps learners understand the work and build confidence in their skills.
Bring your questions, your first attempts and the parts that do not yet make sense. The aim is to understand your decisions and become more confident applying what you learn.
Choose a course with a clear understanding of the learning, the commitment and your next step.
Is this one course or two separate paths?
This MDMI learning path combines Performance Marketing with Ecommerce Marketing and Shopify Optimization. Confirm the current timetable and depth of each part with the team.
Which advertising formats are covered?
The PPC outline covers search, display, shopping and remarketing, alongside targeting, bidding, ad writing and measurement. Ask about the current account setup and platform exercises.
Do I need an existing Shopify store?
Discuss your situation with MDMI. The store review shown here is an example; the team can explain whether practice uses a demonstration store, your own store or another setup.
Will I need to pay for advertising or Shopify access?
Confirm account requirements, subscription costs and any practice advertising budget before enrolling. Keep course fees and platform spending separate when planning your budget.
Does this cover full website development?
The Shopify portion focuses on ecommerce setup and improvements to the shopping experience. For a dedicated website design and development path, explore the Advanced WordPress course.
What practical work can I expect?
Campaign briefs, store reviews and reports are examples of relevant practice. Ask MDMI which assignments, reviews and portfolio support are included in the current batch.
Will the course guarantee sales or a particular return?
No fixed sales result or advertising return is promised. You will explore planning, measurement and improvement while learning how to explain the choices behind your work.
What are the current fees, duration and timings?
Use the enquiry form to request current batch details. Share your experience, schedule and whether your goal is a paid media role, client work or marketing your own store.
Your next step
Let's talk about your direction.
Tell us where you are today and what you want to learn. Ask about this course, the current batch and the details that matter to you.
