Understand the search. Improve the page. Measure the progress.
Build a practical approach to SEO in Ahmedabad. Learn to research keywords, review websites and explain improvements that help search engines and visitors understand a page.
From a search to a useful pageHelp the right people find you.
01Focused learning area
PracticalIdeas you can apply
AhmedabadMove Digital Marketing Institute
PersonalRoom to ask and understand
Search Engine Optimization (SEO) — Overview
Better questions. More useful pages.
SEO begins with understanding what someone is trying to find. Learn to connect that need with useful content, a clear page structure and a website that search engines can access.
MDMI’s SEO outline covers on-page, off-page, technical, local, ecommerce, mobile and international search. Explore how these areas work together and how their importance changes with the website and its audience.
Develop a process for researching, checking and prioritising. Instead of producing a long list of changes without direction, learn to explain the problem, the proposed improvement and the information you will use to assess progress.
Understand what people search for, then build a useful path to the answer.
01
Research
Understand the need behind a search.
Keyword discovery and grouping
Search intent
Pages and topic opportunities
02
Content
Give every page a clear purpose.
Titles and heading structure
Useful copy and internal links
Products and location pages
03
Technical checks
Find obstacles to access and usability.
Crawling and indexing
Speed and mobile experience
Site structure
04
Measurement
Make a reasoned plan for ongoing work.
Search performance
Traffic and visitor activity
Prioritised SEO reporting
Your starting point
A foundation for your next chapter.
01
Starting an SEO career
Build an organised foundation in research, page checks and reporting, with examples you can use to explain your thinking.
02
Writing for the web
Connect your content skills with search intent, useful page structure and the questions readers need answered.
03
Improving your website
Learn to assess recommendations, identify priorities and discuss website changes more clearly with your marketing or development team.
Course curriculum
Understand the search. Improve the experience.
Explore the topics below and how they connect in practice. Start with the purpose of the work, then build the skills to carry it through.
01Search Engine OptimizationResearch, assess and improve across the seven SEO areas in MDMI’s outline.
Develop a connected view of organic search. Start with keyword research, then understand the content, technical and external factors that shape a website’s search presence.
Topics covered
Keyword researchExplore relevant searches, group them by intent and map suitable topics to existing or proposed pages.
On-page SEOReview page titles, headings, content and internal links so the page’s purpose is clear and useful.
Off-page SEOUnderstand backlinks and other external signals, assessing their relevance as part of a broader authority-building approach.
Technical SEOIdentify issues involving site speed, crawling, indexing and structure, and explain when development support is needed.
Local SEOExplore how a business can improve its presence for searches connected with a particular area or location.
Ecommerce SEOConsider the search purpose and structure of product and category pages, alongside clear information for shoppers.
Mobile SEOReview the experience of using a website on a phone, including performance, readability and access to important content.
International SEOUnderstand the planning considerations for websites serving people in different countries or languages.
From checks to decisions
Prioritise an auditGroup findings by their likely impact, dependencies and effort so the next action is clear.
Review search performanceUse search and analytics information to describe changes, identify patterns and decide what needs further investigation.
A practice idea Choose a sample website, prepare a keyword map and audit, then explain the first changes you would recommend and how you would review their effect.
Tools with a purpose.
Explore the platforms and tools that support the work in this course.
Google Keyword Planner
Ahrefs
Semrush
Moz
Google Search Console
Google Analytics
Confirm the tools used in your batch and any account or subscription requirements with MDMI.
Projects to explore
From a brief. To work you can explain.
Bring your learning into a practical task. These examples show the kind of work you can explore; discuss the current assignments with MDMI.
01
The keyword map
Research a sample business and organise searches around visitor intent. Show which page should answer each group of questions.
What to show A keyword map with page recommendations.
02
The website audit
Review content, structure and technical foundations. Separate observations from assumptions and explain which issues you would address first.
What to show An audit with clear priorities and reasons.
03
The page improvement
Prepare an improved sample page with a clearer title, headings and content. Define the signals you would review after the change.
What to show A page brief and measurement outline.
The learning approach
Understand. Try. Improve.
Give every task a purpose, make space for questions and keep a record of what you learn.
01
Understand the search
Identify the audience’s question and the page that should answer it.
02
Review the website
Check the content and technical context before recommending changes.
03
Choose the next action
Prioritise an improvement and explain why it deserves attention.
04
Measure and revisit
Read the available evidence and refine the plan as you learn.
SEO career paths
Follow the evidence. Find your direction.
These roles reflect the opportunities listed in MDMI’s SEO course block. Responsibilities range from daily research and page improvements to deeper technical work and team planning.
01
SEO Executive
Support keyword research, website checks, reporting and routine improvements as part of an SEO team.
02
SEO Specialist
Develop focused recommendations, carry out audits and connect page improvements with a wider search strategy.
03
SEO Manager
Coordinate SEO campaigns, guide a team and connect its priorities with the organisation’s goals.
04
Technical SEO Specialist
Investigate crawling, indexing, architecture and performance issues, working with developers on practical changes.
Job titles and experience requirements differ between organisations. Use these paths to discuss your interests and preparation with MDMI.
Meet the founder
Rahul Barot.
Founder, MDMI · SEO mentor
Rahul Barot brings over eight years of experience in SEO teaching and consulting, with more than 100 SEO clients worldwide. At MDMI, his practical teaching approach helps learners understand the work and build confidence in their skills.
Bring your questions, your first attempts and the parts that do not yet make sense. The aim is to understand your decisions and become more confident applying what you learn.
Choose a course with a clear understanding of the learning, the commitment and your next step.
Do I need coding knowledge to begin?
Basic website and computer familiarity is a useful starting point. Discuss your experience with MDMI; technical topics include identifying issues and explaining when a developer’s help is needed.
Which areas of SEO does the course cover?
The published outline includes on-page, off-page, technical, local, ecommerce, mobile and international SEO, alongside keyword research and strategy. Confirm the current lesson depth with the team.
Can I practise on my own website?
Tell MDMI about the website and your access before the course begins. You can discuss suitable exercises or use a sample site where changes to a live business would be inappropriate.
Which tools are listed for this course?
MDMI names Google Keyword Planner, Ahrefs, Semrush, Moz, Google Search Console and Google Analytics. Ask which accounts and access levels the batch requires before purchasing a subscription.
Does the course guarantee a particular Google ranking?
No particular position is promised. The focus is on a repeatable process for researching, improving pages, diagnosing issues and interpreting performance.
What kind of practical work can I discuss with MDMI?
The keyword map, audit and page brief on this page illustrate relevant practice. Ask which assignments, review sessions and portfolio guidance are included in the current programme.
What are the current fees and schedule?
Contact MDMI for the fee, course duration, class format and available batches. Share your schedule and ask how much independent practice to plan around the sessions.
Is SEO the same as paid search advertising?
This course focuses on organic search and website improvements. Explore Performance Marketing if you want to focus on paid campaigns, advertising budgets and ecommerce marketing.
Your next step
Let's talk about your direction.
Tell us where you are today and what you want to learn. Ask about this course, the current batch and the details that matter to you.
