Choose yournext skill.

What you’ll create

• A one-page audience brief covering needs, questions and a simple customer journey.
• A comparison of three relevant businesses, separating observations from assumptions.
• A marketing direction and one content brief tied to the audience and goal.
• A measurement outline covering traffic sources, visitor actions and the next review question.

Suggested milestones

1. Understand: define the customer and gather a few relevant market observations.
2. Draft: connect your marketing direction, content idea and measurement questions.
3. Review: explain the choices, check the assumptions and refine the brief.

Completion checklist

• State one clear goal and explain why it matters to the chosen audience.
• Keep links or notes for research observations and label your assumptions.
• Explain how the content idea answers a real customer question.
• Choose measures that relate to the goal rather than collecting every available number.
• Write one change you would consider if the sample results did not support your plan.

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What you’ll create

• A short audience, platform and brand-voice brief.
• A seven-post calendar grouped into three clear content themes.
• Three sample captions with visual directions and appropriate calls to action.
• A response guide for common enquiries and a simple plan for reviewing engagement.

Suggested milestones

1. Plan: clarify the audience, platform, voice and three content themes.
2. Create: draft the calendar and develop three posts far enough to review.
3. Refine: check consistency, practise enquiry replies and outline the review process.

Completion checklist

• Explain the platform choice using the audience and content format.
• Give each post a clear purpose, such as answering a question or explaining the offer.
• Keep the tone consistent and avoid unsupported claims about the sample business.
• Include readable captions and useful descriptions for planned visual content.
• Decide which responses or actions would help you improve the next content plan.

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What you’ll create

• A list of ten relevant search phrases grouped by user intent, without invented search volumes.
• A page map matching each search group with an appropriate page purpose.
• An audit worksheet recording observations, evidence, unknowns and three priorities.
• A revised title, heading outline and internal-link plan for one chosen page.

Suggested milestones

1. Research: identify search intent and map the sample pages.
2. Inspect: complete the audit and separate verified findings from unanswered questions.
3. Improve: draft one page update and explain the three changes you would prioritise.

Completion checklist

• Match each proposed page with a clear user need rather than repeating the same keyword everywhere.
• Review titles, headings, useful content and internal links on the sample page.
• Check available mobile and indexability evidence; record access limitations honestly.
• Explain why each of your three priorities matters and what change you propose.
• Describe what you would review after a change without promising a ranking improvement.

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What you’ll create

• A three-page sitemap with a content outline and main action for each page.
• A local WordPress build with consistent navigation, typography and reusable sections.
• A sample enquiry form with documented validation and confirmation behaviour.
• A mobile, keyboard and link review plus a short editing and maintenance handover.

Suggested milestones

1. Structure: agree the visitor journey and sketch the three pages.
2. Build: create the pages and connect navigation, calls to action and the test form.
3. Check: review mobile and keyboard use, fix broken routes and prepare the handover.

Completion checklist

• Make the offer and next action understandable from the first page.
• Check navigation and long content at both phone and desktop widths.
• Use meaningful headings, descriptive image text and visible keyboard focus.
• Test required fields, invalid entries and the full sample enquiry route.
• Record how to edit common content and which maintenance tasks remain after the build.

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What you’ll create

• A campaign brief explaining the offer, objective, audience and proposed channel.
• Two ad-copy variations and an outline of the destination offer or product page.
• A page-review checklist covering information, calls to action and reasons a visitor might hesitate.
• A measurement sheet with a conversion definition, labelled sample figures and one proposed comparison.

Suggested milestones

1. Frame: choose the offer, audience, objective and destination page.
2. Prepare: draft the ads and review the page experience as one connected journey.
3. Evaluate: use sample data to practise explaining a result and proposing a next test.

Completion checklist

• Keep the offer and promise consistent between the ad and destination page.
• Explain the audience choice and any targeting assumptions.
• Define the desired conversion before selecting performance measures.
• Label every invented figure as sample data and do not treat it as a forecast.
• Choose one variable to compare and describe the evidence you would need before changing the plan.

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What you’ll create

• A fictional source pack listing the business facts the assistant may use.
• A reusable prompt specifying the reader, task, output structure and limits.
• Three test inputs, reviewed draft outputs and notes on corrections or missing information.
• A short portfolio explanation showing what you changed and when a person must take over.

Suggested milestones

1. Define: choose the task and prepare a small, clearly labelled source pack.
2. Test: try the reusable instruction with three different sample inputs.
3. Document: correct the drafts and explain the review steps and limits.

Completion checklist

• Use fictional or approved material instead of private customer information.
• Tell the assistant to flag missing facts rather than fill them in.
• Check important statements against the supplied source pack.
• Include an unclear request among the tests and record how it should be handled.
• Keep your own editorial decisions and limitations visible in the final explanation.

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What you’ll create

• An opportunity map comparing three recurring tasks and explaining the selected pilot.
• A small approved knowledge pack and a workflow showing inputs, drafts, review and escalation.
• A reusable instruction with five fictional enquiry tests and recorded review decisions.
• A pilot evaluation sheet covering effort, factual corrections, ownership and a proceed-or-revise decision.

Suggested milestones

1. Select: compare possible tasks and define a narrow pilot with a review owner.
2. Trial: test the workflow with fictional enquiries and record corrections.
3. Decide: evaluate the evidence and write the changes needed before any wider use.

Completion checklist

• Keep the pilot narrow enough for a named person to review every draft.
• Specify which information is approved and exclude private customer or business data.
• Define how unanswered, sensitive or ambiguous questions reach a person.
• Compare review effort and output quality without assuming time or cost savings.
• Document who owns the instructions, checks results and decides whether to continue.

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